TEAM Philosophy The Evans Public Relations team has been carefully chosen to embody our vision as a senior consultancy in which each individual brings many years of excellence and consistently successful track records to you in his/her area of specialty, and in markets related to yours (we don’t take on markets we don’t know). This starts with world-class writing—press materials, award-winning white papers, case studies, bylined articles, and speaking abstracts—and extends to trade, vertical, business and broadcast media outreach, award programs, and speaking programs. With a mean of 18 years’ multidisciplinary experience across the entire team—more than three times the average among PR or marketing agencies—you can be sure that every aspect of your program is handled with the utmost experience and professionalism, ensuring the best possible results every time. As a group, we are positively allergic to meaningless “wire fodder” press releases and nebulous deliverables such as “buzz,” “traction,” and “air cover,” but instead work closely with clients to identify and target key prospective buyers in specific horizontal and vertical markets, then repeatedly deliver compelling messages to help them to build credibility and awareness that drives sales and shortens sales cycles. The team includes a cross-section of backgrounds that helps us see the whole business picture beyond the tactics of launches and news announcements. Almost all of us have been in senior marketing management roles, and most of our writers are former journalists who know how to write the way journalists will care. (Incidentally, these team members also review each and every one of your press releases to ensure they are journalist-ready). Oh: and no bait and switch…virtually all of us have been in your seat on the client side, subjected to a sales pitch by an agency principal, only to find a month later than a novice whom you never met does the bulk of the account work. With EPR, the team you meet is the team with whom you’ll work, and they know what they’re doing. Team Lori Evans founded Evans Partners (an earlier iteration of Evans Public Relations) in 1991, with the impetus of delivering an alternative to high-cost agencies big on sales pitches and short on experience and results, an experience that she had endured on multiple occasions. Since then, she has assembled a highly experienced team that has enabled clients to achieve the highest level of visibility and tangible results among their markets including Kana Communications, Diba, Borland International, SiRF Technology, Mercury Interactive and dozens more. With more than 22 years’ experience in high-tech public relations and marketing, her background includes a combination of agency and client-side PR as well as senior marketing management roles at eFax (formerly JetFax) and Tymnet, Inc. (the networking division of British Telecom), acting vice president of marketing for two enterprise software start-ups, and other public relations positions at Miller Communications and Tymshare, Inc. She is obsessed with the following: 1) establishing the “who cares” at the outset, working with clients to test messages and positioning among targets to ensure they appeal to prospective customers, investors, and other audiences, and the related challenge of elevating the 2) “must have” urgency: communicating the extent to which the offering is essential to the prospect’s core business, for no amount of coverage will help if prospects don’t feel compelled to act soon; 3) working with clients up front to set realistic, measurable objectives for the program, and assessing success regularly, adjusting strategy, message or tactics as necessary; and 4) delivering just the right team of seasoned pros with experience in your specific market for every element of the PR process, from writing to analyst relations to customer leverage and awards, resulting in greater, more impactful exposure. Lori works with each client and account team to establish initial objectives, develop plans to reach and measure success, and bring together the best possible team for the job. She specializes in helping clients to test their messages and positioning among appropriate audiences before rolling them out, and in securing business press coverage for clients. Mark Haas is one of the most highly respected, seasoned writers of all time, starting his career at BYTE magazine as managing editor and growing the publication to 700 pages. He later served as technical director and editorial director for Osborne/McGraw-Hill, a leading publisher of microcomputer trade books, and after that, assumed the role as principal writer and technologist Copithorne & Bellows Public Relations (now Porter Novelli International), developing product positioning strategies and press materials for leaders in the computer, telecommunications, networking, software and semiconductor industries, among others. Mark has a legendary ability to take technical information and make it wonderfully clear and interesting—sometimes even fascinating. He has a great talent for positioning work, having made the difference for dozens of clients in making messages understandable and compelling. Best of all, Mark has one of the best senses of humor to be found anywhere. Nicole Conley focuses on three areas in enterprise software: analyst relations, trade press, and speaking programs, where she has taken the time to nurture relationships and become an expert. She has spent eight years getting to get to know the key enterprise software analysts (who actually return her calls), as well as the best strategies and particular procedures for working with each, so that you get face time with all the relevant influencers. She also goes beyond traditional analysts to identify other key opinion leaders, a practice rarely seen elsewhere that can build credibility over night. Secondly, Nicole is extremely thoughtful yet aggressive in her trade press efforts: you want Nicole Conley on your team if you’re an enterprise software company that wants to get known quickly, as she holds the record for the ability to secure coverage for virtually any company or product. While she sets records with press tour line-ups, she goes beyond that to strategize myriad other ways in which clients can get meaningful exposure such identifying and pitching industry trends, working with key customers to secure case studies, and ferreting out interesting company and management stories for profile stories and executive Q & A. She also heads up the speaking program for EPR, working with clients and other team members to identify the right opportunities to get clients in front of highly targeted audiences. Some of her current and past clients include GPS leader SiRF Technology, Always On Wireless, Mercury Interactive, Borland International and Sana Security. Chris Martello has 15 years' experience in public relations, 10 of it with Evans where she has managed highly successful accounts such as Always On Wireless, Day-Timer, and Kensington, and played key roles on the PocketScience and AvantGo accounts. Chris' area of expertise is trade, business and broadcast media relations, which she honed during her days at Waggener Edstrom in which she launched a variety of Microsoft product offerings including Microsoft Office. With expertise in a wide variety of technologies from consumer to enterprise, Chris is a media machine, consistently securing more media coverage than you thought possible. In one year alone, Martello was responsible for an aggregate of 1100 high quality articles for three of our clients. Before joining Evans Marketing, she was at Waggener Edstrom, where she was launched a variety of Microsoft product offerings including Microsoft Office. David Wright has more 14 years of public relations and corporate communications experience. He has managed customer communications and public relations programs for International PR agencies and individual corporations, working in a broad array of industries ranging from aerospace to technology hardware and software. Prior to joining Evans Public Relations, David served as senior marketing manager for CoVia Technologies, a developer of sophisticated collaboration technologies. Prior to CoVia, David was a member of the Edelman Public Relations Worldwide Technology Practice. In that role, David supervised a variety of important accounts, including VeriSign, Scient, iPass, and Robertson Stephen's Financial Analyst group. It should be noted that Dave is right up there with Haas in the humorous category, and an accomplished opera singer. We may just perform a new business pitch to you via aria. Erin Macartney has a strong track record in both life sciences and, more recently, technology public relations, both on the client and agency side. Since joining EPR two years ago, Erin’s focus is writing and media relations and – being the most organized among us—coordination. Among the most well-rounded PR people on the planet, Erin has been responsible for some of the most spectacular successes at EPR, including impressive business and trade coverage for small, privately traded companies for whom coverage had been beyond their grasp. She has worked with companies as diverse as technology companies such as GPS pioneer SiRF Technology, security leader Sana Security and wireless innovator Always on Wireless to health care-related concerns such as the Palo Alto Medical Foundation, Medical Research Institute, and several biotech firms. Annette Bucher. Since joining Evans Public Relations in 2005, Annette has served as a well-rounded account coordinator, with primary responsibility for tracking and managing the firm’s ever-expanding roster of high profile media coverage, contact lists, briefings and more. With an innate ability to remain cool under pressure, her level-headedness, attention to detail and ‘can do’ attitude are an asset to the energetic Evans group—and appreciated by both the team, and clients alike. Prior to joining Evans, Annette was vice president of sales for a Bay Area Housewares company. She holds a Bachelor of Arts degree in economics from University of California at Davis. • Helping you grow • What's different here? • Meaningful measurement/ROI • • Team • Clients • Case Studies • Contact us •